Rustic Strength | Laundry Detergent – Mama + Baby Safe – Unscented | Refill
A hypoallergenic, ultra-pure laundry detergent specifically formulated for pregnant mamas, breastfeeding mamas, and all babies. This unscented concentrate provides a deep clean for the most sensitive skin without any hidden toxins or synthetic fragrances.Detox your laundry with our most gentle formula yet. Rustic Strength Unscented Laundry Detergent is designed with intentional plants for those who need the highest standard of purity. It is powerfully effective on stains but incredibly soft on skin, making it the ideal choice for newborn clothing and cloth diapers.
🌿 Eco-friendly refill option: $0.38 per ounce. Available exclusively in-person only at our local Surprise, AZ pop-up markets. Save your bottle! Just bring your clean, empty Home + Planet Refillery container to our booth, and we’ll refill it for you on the spot. Check our Events Page for our next location!
Price range: $12.00 through $28.00
Zero-Waste Shipping
Enjoy Free Shipping on every order over $75.00. We use plastic-free packaging to keep your delivery as green as your products.
Small Batch & Sustainable
Thoughtfully sourced and hand-crafted products for your home + the planet.
Want to refill in person? Find our next Surprise, AZ pop-up on our Events Page and follow us on  Instagram and Facebook to see where we’ll be next!
Detox your laundry with our most gentle formula. Rustic Strength Mama + Baby Safe Unscented Laundry Detergent is designed with intentional plants for those who need the highest standard of purity. It is powerfully effective on stains but incredibly soft on skin, making it the ideal choice for newborn clothing and cloth diapers.
The Pure Difference:
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Mama & Baby Safe: 100% free of dyes, perfumes, and parabens.
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Highly Concentrated: Use just 1/2 oz to 1 oz per load. Safe for all machines, including High Efficiency (HE).
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Biodegradable: Eco-friendly and safe for septic and greywater systems.
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Toxin-Free Promise: Certified free of over 600 carcinogens and 300+ reproductive toxins listed under California’s Prop 65.
- Color-safe
- Cloth diaper-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
Ditch the toxins and irritants found in most detergents. Our Rustic Strength Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
How to Use:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Estimated Loads per Bottle Size
Since the recommended usage is 1/2 oz for small loads and 1 oz for medium/large loads, here is the breakdown for your specific bottle sizes.
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8oz Bottle: Approximately 8 to 16 loads.
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16oz Bottle: Approximately 16 to 32 loads.
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32oz Bottle: Approximately 32 to 64 loads.
Ingredients:
- High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
- Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
- Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
- Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.
- Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
- Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.
- Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.
- Vegetable Glycerin • Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.
- Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
- Caprylyl Capryl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
- Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free.
- Caprylyl Glycol, Phenoxythanol • Safe preservatives used sparingly, prevents bacteria from growing in container.







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