Rustic Strength | Pet Shampoo – Wild Heart | Refill
A pH-balanced, ultra-gentle cleanser for dogs and cats. Our “Wild Heart” formula uses powerfully pure ingredients to wash away dirt and odors while moisturizing sensitive skin with a fresh, herbal fruit aroma.
🌿 Eco-friendly refill option: $1.00 per ounce. Available exclusively in-person only at our local Surprise, AZ pop-up markets. Save your bottle! Just bring your clean, empty Home + Planet Refillery container to our booth, and we’ll refill it for you on the spot. Check our Events Page for our next location!
Price range: $17.00 through $30.00
Zero-Waste Shipping
Enjoy Free Shipping on every order over $75.00. We use plastic-free packaging to keep your delivery as green as your products.
Small Batch & Sustainable
Thoughtfully sourced and hand-crafted products for your home + the planet.
Want to refill in person? Find our next Surprise, AZ pop-up on our Events Page and follow us on  Instagram and Facebook to see where we’ll be next!
Give your pets a spa-quality bath with our Rustic Strength Pet Shampoo. Designed for intentional pet parents, this shampoo provides a deep, refreshing clean without the harsh chemicals that can strip natural oils or irritate sensitive skin.
Scent Profile: Wild Heart – A delightful blend of fresh fruit and sweet herbal notes that keeps your furry friends smelling clean for days.
Why It’s Better for Your Pet:
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pH Balanced: Formulated specifically for the skin chemistry of dogs and cats to prevent dryness and itching.
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Biodegradable & Safe: 100% biodegradable and safe for greywater and septic systems.
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Non-Toxic Promise: Free from sulfates, parabens, phthalates, and synthetic dyes.
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Prop 65 Certified: Guaranteed free of the hundreds of carcinogens and reproductive toxins often found in traditional pet grooming products.
Ingredients & Safety Information
Full Ingredients:
- High Purity Water: Charcoal Filtered Deionized Water
- Mild Coconut-Based Cleanser: Cocamidopropyl Hydroxysultaine
- Coconut-Based Cleansers: Sodium C14-C16 Olefin Sulfonate and Cocamidopropyl Betaine
- Vegetable Glycerin: Gives coat a soft feel
- Gentle Plant-Based Cleansers: Decyl Glucoside and Caprylyl Capryl Glucoside
- Plant-Based Formula Stabilizer: Polysorbate 20 (Food Grade)
- Natural Salt: Sodium Chloride
- Food-Grade Preservatives: Sodium Benzoate and Potassium Sorbate (used sparingly to prevent bacteria growth)
- Pet-Safe Scent: Wild Heart Essential Oil & Phthalate-Free Fragrance Oil
- Gentle Preservatives: Caprylyl Glycol and Phenoxyethanol
- pH Balancer: Citric Acid (balances to pet-safe pH)
The Rustic Strength Promise:
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Toxin-Free: 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.
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Pure & Intentional: Formulated with powerful plants and trusted ingredients for a worry-free bath time.
Usage & Safety:
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Instructions: Brush pet’s coat to loosen debris. Wet thoroughly with lukewarm water. Apply shampoo and massage into a rich lather. Let sit for a few minutes for maximum benefit, then rinse.
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Caution: Keep out of eyes, ears, and mouth. Harmful if swallowed.
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Storage: Store in a cool, dry place away from direct sunlight.
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