Rustic Strength | Laundry Detergent – Fresh Linen | Refill
A powerfully plant-based laundry detergent that detoxes your home while staying gentle on sensitive skin. Our “Fresh Linen” formula is highly concentrated, HE-compatible, and 100% biodegradable—perfect for an intentional, zero-waste laundry routine.
🌿 Eco-friendly refill option: $0.49 per ounce. Available exclusively in-person only at our local Surprise, AZ pop-up markets. Save your bottle! Just bring your clean, empty Home + Planet Refillery container to our booth, and we’ll refill it for you on the spot. Check our Events Page for our next location!
Price range: $13.00 through $35.00
Zero-Waste Shipping
Enjoy Free Shipping on every order over $75.00. We use plastic-free packaging to keep your delivery as green as your products.
Small Batch & Sustainable
Thoughtfully sourced and hand-crafted products for your home + the planet.
Want to refill in person? Find our next Surprise, AZ pop-up on our Events Page and follow us on Instagram and Facebook to see where we’ll be next!
Elevate your laundry day with Rustic Strength Laundry Detergent. This ultra-concentrated formula is designed to provide a deep clean that removes tough odors and stains without the use of harsh synthetic chemicals, dyes, or parabens.
Why It’s Better for Your Home:
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Highly Concentrated: A little goes a long way! Designed for all machines, including high-efficiency (HE) models.
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Safe for Sensitive Skin: Formulated with plant-derived ingredients that are gentle on your family’s skin and soft on your fabrics.
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Eco-Friendly & Septic Safe: 100% biodegradable and safe for greywater and septic systems.
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Toxin-Free: Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. Certified free of over 600 carcinogens and 300+ reproductive toxins listed under California’s Prop 65.
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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
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- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Ingredients:
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High Purity Water: Charcoal Filtered Deionized Water
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Natural Cleansers: Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, and Decyl Glucoside
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Performance Boosters: Vegetable Glycerin and Sodium Citrate
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Scent: Fresh Linen Phthalate-Free Fragrance Oil
The Rustic Strength Promise:
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Prop 65 Certified: 100% free of 600+ carcinogens and 300+ reproductive toxins.
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Eco-Friendly: 100% biodegradable and safe for septic systems.
Usage Instructions:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Note:
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8oz Bottle: Perfect for smaller households (approx. 8–16 loads).
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16oz Bottle: Your standard starter size (approx. 16–32 loads).
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32oz Bottle: Best value for families (approx. 32–64 loads).







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